Alec is the co-founder of sustainable period brand DAME, best known for launching the world’s first reusable tampon applicator. Previously, he worked in femcare and it was here he witnessed the plastic waste, toxic ingredients, and shameful language used by the industry. He co-founded DAME to rewrite the narrative around periods, provide real choice, and improve life for people with periods around the world - starting with his 3 daughters.

Alec has been responsible for bringing some game-changing innovations and campaigns to life, including patented products and the first ever tampon string to be shown in public advertorial featured on the side of 200 London buses. He has written for newspapers and spoken on podcasts and panels, mostly about his main passions - impact, innovation and design.