Nail It, Then Scale It: Crafting a Value Proposition That Cuts Through the Noise

You’ve got a big idea, but if people don’t get it, they won’t back it, buy it, or believe in it. Whether you’re raising funding, winning customers, or pitching to partners, how you tell your story matters.

Expect real-life examples from founders who’ve done it right (and wrong), practical frameworks to help you refine your messaging, and open discussion on what’s working and what isn’t. Whether you're pre-seed or scaling up, you’ll leave with tools and language you can use immediately to clarify your pitch and stand out.

What we’ll cover:

• The anatomy of a strong value proposition (with templates)

• Messaging mistakes that kill momentum

• How to tailor your comms for different audiences (investors vs customers)

• 3 quick tests to stress-test your messaging

• Open Q&A and peer feedback session