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Hellen Stirling-Baker

Hellen Stirling-Baker

Independent Retailer and Director, British Independent Retailers Association
Since founding Small Stuff in 2016, Hellen Stirling-Baker has spoken regularly about her experiences as the owner of a sustainable online and bricks and mortar business. She is a champion of the local high-street and independent businesses, a vocal advocate for the introduction of genuinely eco-conscious standards across the retail sector and passionate about challenging harmful corporate greenwashing and wasteful practices throughout the supply chain. Hellen joined BIRA as a director on the board in 2021 to lead on the organisations sustainability agenda and support their 4000 members on theirs.