Samantha Cone is a seasoned leader in the financial services industry with over 20 years of experience. She currently serves as Director at both FundSense and GreenGauge, where she is driving innovation at the intersection of finance, sustainability, and technology. Samantha began her career in financial advice, transitioning in 2013 to focus on the technology and data aspects of financial services. This move marked the beginning of her mission to make sustainable investing more accessible and understandable for all.

A passionate advocate for clarity in communication, Samantha has spoken at numerous industry events about the power of imagery and plain language in presenting sustainable data. Her work is centered on bridging the gap between complex financial information and everyday investors.

Outside of work, Samantha is an avid runner and enjoys life with her husband—a financial adviser—their two children, and two lively dogs.