Rich is a transformative leader and pioneering environmentalist on a mission to Scale Conservation. Armed with a PhD in data science, Rich combines relentless commitment with visionary thinking to redefine our relationship with the natural world. He founded Oxygen Conservation in 2021 and has rapidly built it into one of the world’s most impactful natural capital portfolios, valued at almost £200 million and actively transforming almost 45,000 acres into thriving ecosystems for people and wildlife. Rich is determined to make natural capital as a mainstream asset class, with the ambitious target of managing over £1 billion in assets by 2030, reshaping how the world values nature and creating positive impact at an incredible scale.