Madeleine Sunley
Madeleine Sunley is the founder and sole financial adviser of Blueberry Financial, established in 2008 after graduating with a Biochemistry degree from the University of Birmingham and beginning her career at Standard Life. With almost two decades running Blueberry and 25 years in financial services, she is passionate about helping people use their money to build the life they really want and believes financial planning should be engaging, empowering and fun.
A strong advocate of sustainable investing, Madeleine believes everyone has a role to play in protecting the planet, and that the choices we make with our money matter. She works closely with clients to align their investments with their financial goals and their values.
Outside of work, she's a CrossFit addict who loves throwing herself over obstacles at Spartan races with her husband Simon, and mum to three kids - her most demanding financial planning clients. Her office is filled with Lego, reflecting her love of building things, whether that's a Lego masterpiece or a client's long-term financial plan. She believes life should be lived with purpose, fun and adventure, and brings that same energy and optimism to everything she does.
Sessions
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What aspects of impact or socially responsible investing are most important when meeting client expectations?23-Jun-2026Fund & Asset Management Hub