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Jennifer Jensen

Jennifer Jensen

Changemaker, GDS Movement

Jennifer has over two decades of experience in tourism and destination marketing. For eight years, she served as Marketing Liverpool’s Head of Convention Bureau, thrice earning an M&IT Silver Award for Best UK Convention Bureau. In 2023, Jennifer established Liverpool's Visitor Economy Sustainability Taskforce and won the GDS-Movement's Most Improved Destination Award. She has degrees in Cities, Culture, and Creativity, and French and Spanish, and is a certified teacher. Jennifer also holds a GSTC Professional Certificate and is a member of The Chartered Institute of Marketing. She previously chaired the Destination Group as Board Director of the Meetings Industry Association. 

Facilitators: GDS-Movement 

Who we are: 

In collaboration with over 100 forward-thinking municipalities, destination management organisations, and convention bureaux, GDS-Movement are redefining the future of destinations tourism and events for more smart, sustainable cities. Our approach shifts
the scope and scale of sustainability performance by transforming the value chains and mindsets of sustainable travel destinations.   

A regenerative destination uses a balanced, living-systems approach to developing and managing a flourishing and equitable visitor economy. It aims to use tourism and events to transform environmental, social, and economic problems. It aims to restore and
rejuvenate communities, their people, and place, rather than degrade or merely sustain conditions. It is community-centric, inspired by nature, inclusive, and circular by design.