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Eda Leka - Pact

Eda Leka

Venture Partner, Pact
Experienced growth focused operator and strategist with management board experience and nearly 16 years of cross-functional background in consumer products, B2C tech/ Marketplaces / eCommerce subscription model scale-ups with global presence, currently using my strategy and operations know-how to advise growth stage business founders on how to successfully structure teams, ramp up processes to scale the organisation and ultimately implement a high growth focused strategy.

Performance oriented and highly data driven professional whom as an early employee at a scale up like HelloFresh, drove 10x top line growth and helped build a global organisation by scaling operations, driving the product roadmap and more recently creating and executing a growth focused strategy that boosted customer retention by 50% through targeted loyalty programs and digital funnel optimisation strategies

Strong managerial background and entrepreneurial mindset also through former roles as general manager of a high growth CPG startup and as COO of a leading Italian retailer, Conad, in conjunction with an MBA degree from MIT Sloan.
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