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Cliff Ettridge
Director
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The Team
I'm a director at The Team, a respected brand consultancy based in London, UK. I have decades of experience, specialising in engaging people inside organisations, whether that's rallying employees around a new strategy, embracing meaningful change or getting people focused on an issue that matters. I have a passion for behavioural science and using evidence-based insight to understand what really drives human behaviour. Understanding this and applying it to create communications means people are more likely to act. If you've ever struggled to make people care about an issue that matters, connect with me. My experience spans retail, finance, energy, and the technology sectors.
Sessions
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You already know what to do. So why aren't you doing it?23-Jun-2026Business & Supply Chain Hub