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Ash Sherdel

Ash Sherdel

Financial Well-being Consultant , HSBC UK

Ashraf Sherdel is a Financial Wellbeing Consultant at HSBC, with 10 years in the role and 25 years’ experience across the banking industry. Over the course of a global career spanning multiple countries, Ashraf has developed a reputation for combining commercial insight with customer-first advice—helping people navigate financial decisions with clarity and confidence.

Ashraf’s expertise includes financial analytics, marketing, franchise acquisition, mortgage financing and the effective use of AI tools and social media management to support engagement and productivity. Throughout his career, he has consistently delivered results by developing growth opportunities, exceeding revenue targets and maintaining exceptional customer satisfaction.

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