Andrew Firth
Director
,
Luciqo.ai
I’m Andrew Firth, founder and CEO of Ascensor, an ISO 9001 and ISO 27001 accredited digital agency based in Leeds. We help organisations generate maximum conversions, whether that is more leads, more sales, or stronger organic visibility, by focusing on what moves the needle commercially and then executing with care and consistency. We’ve recently won Best B2B Marketing Campaign in the Norther Digital Awards.
I am also a Director of Lynx AI, the developers of Luciqo. I see how AI can be used to streamline market intelligence and decision making and the race is on to develop a leading platform in this field. Our MVP already has customer adoption, and we have a strong development roadmap to become a leader in this field.
My work sits at the intersection of strategy, performance, and experience. I’m interested in how brands translate what makes them genuinely different into messaging, journeys, and campaigns that people act on.
I care a lot about the habits and environments that support good decision-making, which is why software within the marketing space will be a key driver of future business growth.
I am also a Director of Lynx AI, the developers of Luciqo. I see how AI can be used to streamline market intelligence and decision making and the race is on to develop a leading platform in this field. Our MVP already has customer adoption, and we have a strong development roadmap to become a leader in this field.
My work sits at the intersection of strategy, performance, and experience. I’m interested in how brands translate what makes them genuinely different into messaging, journeys, and campaigns that people act on.
I care a lot about the habits and environments that support good decision-making, which is why software within the marketing space will be a key driver of future business growth.
Sessions
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How AI Changes Marketing Decision-Making - From Visibility to Intent03-Mar-2026Aire Suite - VIP Only (First Floor)