PANEL DISCUSSION: Building Brands and Behaviours: Creating Customer Propositions that Deliver on Sustainability Goals, Avoid Greenwash and Destroying the Planet

This session will discuss the role of consumer behaviour in achieving sustainability goals and avoiding greenwashing. The panellists will delve into the challenges of creating customer propositions that are both environmentally sustainable and appealing to consumers. Topics of discussion will include the use of persuasive marketing techniques, product design and packaging, and the importance of transparency and honesty in promoting sustainable products.