How I Ran 100 Marathons and Built a Business People Actually Trust

24 Jun 2026
People & Careers Hub
Cities, Communities & Nature

Hannah Cox had been running for 18 months when she ran 100 marathons in 100 days across India, 4,222km, raising over £106,000. It was not a personal challenge, it was proof of a hunch: that people and businesses are hungry to back real action, if they can trust it is real. In this fast, honest talk she connects that run to what she is building now, the Better Business Network and the Better Business Standard, helping businesses turn good intentions into evidenced, accredited action. With green claims rules tightening and customers, talent and investors all asking harder questions, she makes the case that proof, not promises, is fast becoming the real commercial advantage, and shows you how to start building it. Expect energy, honesty and a clear invitation to be part of what comes next.

Speakers
Hannah Cox
Hannah Cox, Director - Better Business Network