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People & Careers Hub 2025

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Up your waste game! How leading organisations are using fun games to actively engage people and drive impact

24 Jun 2025
People & Careers Hub
Sector: Net-Zero Business

We know it can be a challenge to engage and activate your colleagues on seemingly “boring topics” like the latest waste segregation guidance or best practices for sustainable electricity use.

Much of the information that needs to get across can appear a little dull in just a powerpoint or a poster:

And so on…

You can’t blame people for switching off or being confused!

In this session, we’ll explore how leading organisations like KPMG Ireland, Vhi Healthcare and ESB Networks are harnessing the engagement power of “Candy Crush” style games to make learning those boring facts, and reinforcing key behaviours, fun! 

Hear about KPMG Ireland’s conscious Christmas campaign and how their staff learnt about “what goes in what bin” in short enjoyable sessions (3 minutes at a time) without it getting in the way of their work.

Speakers
Nathan Cruz Coulson, Co-Founder & CTO - Bold Donut
Shane Faulkner, Head of Sustainability - KPMG Ireland