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People & Careers Hub 2025

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From Doomscroll to Bloomscroll: Transforming Mindless Scrolls into Meaningful Action

24 Jun 2025
People & Careers Hub
Sector: Net-Zero Business

In the face of climate chaos, it’s easy to spiral; we stay glued to our phones, passively consuming bad news, feeling worse, and doing… nothing. 

What if your next scroll sparked action instead of anxiety? 

This session introduces the idea of bloomscrolling — the act of replacing passive doomscrolling with short, empowering content that builds confidence, community, and climate know-how. It’s the heart of how Hurd works: bite-sized, actionable learning that helps people shift from overwhelm to impact. Crucially we meet people – 21st century attention spans included – wherever they’re at.  

It’s time to swap despair for momentum. Join us to find out how.