London & Partners

What is London & Partners?
London & Partners is the business growth and destination agency for London. 

Our mission is to create economic growth that is resilient, sustainable and inclusive

London & Partners' mission
We tell London's story brilliantly to an international audience in partnership with organisations and people who have a stake in London's promotion.

Our work helps achieve “good growth” for London and Londoners, as outlined in The Mayor’s Economic Development Strategy for London [PDF 28 KB].

Our mission focuses on:  

  • High-growth sectors – supporting international and domestic businesses in high-growth sectors to scale through our investment, trade, growth and innovation programmes.
  • Visitor economy – attracting visitors and events and developing London as a world-class destination.
  • London brand – growing London’s global reputation to support economic growth.
  • Partnership and ventures – creating partnerships and profit-making ventures to reinvest into our economic growth activity.


  • Business Model Innovation
  • Green Finance
  • Responsible Business
  • Smart Cities