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Innovative Rental Models as Part of a Healthy Circular Economy - Why Investors are Taking Notice

21 Sep 2021
Founders & Entrepreneurs


The circular economy aims to reduce waste and use design improvements to increase durability and longevity of products, concepts that are highly applicable to rental models.

Can we replace the concept of a consumer (owner) with that of a user (occupier) and advance the circular economy through remodelling ownership, custody and use? How do we increase the lifespan of affordable, low-impact products through the efficient and advanced use of more durable materials? And what can designers and rental models learn from sustainable sourcing of such materials?

This session will deep dive into different rental business models welcoming case studies on how it can work best, the impacts delivered, and the challenges that have been overcome.

Audience profile:

Contributing Speakers:

  • Jordy van Osch, Co-Founder & CTO, Chainable

  • Rebecca Heaps, Founder, TentShare

  • Carolyn Butler, CEO, Borobabi

  • Randeep Somel, Portfolio Manager, M&G Investments 

Moderated by Tom West, Founder & CEO, RentMy

Sponsor Profile:  

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