Selling Sustainability: Build your story, sell your strategy

As part of our increasingly fragile food system, food and drink brands have an ethical responsibility to establish a clear position and strategic goals around sustainability and climate action. Explaining the value of investing in sustainability to internal stakeholders or external audiences requires a strong proposition, a compelling narrative. 

Storytelling humanises sustainability, turning complex themes into relatable benefits that resonate with your audiences and builds alignment. This session will share actionable insights for existing brands to create own-able stories that highlight purpose, engage stakeholders, and ultimately prove that sustainability isn’t just good ethics, it’s a smart business decision.