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Interplay
Interplay – by Interrupt × Like So
Interplay was built to unleash global brands' sustainability growth potential. It is a joint enterprise from Interrupt (branded sustainability strategy, brand storytelling and engagement) and Like So (innovation, service design, and AI). Together, we turn sustainability from cost into commercial value – impact and action for sustainability teams, sales for brand teams and capital for business teams.
In most organisations, sustainability sits in a compliance silo, disconnected from the brand and business commercials – so it reads as a cost. The result: piecemeal solutions, weakened pricing power, and serious value left on the table. Kantar puts the prize at $2.7tn of additional brand value across the world's top 100 by 2040.
The Interplay Method is based on the simple premise: Growth accelerates when sustainability + business + brand Interplay – not incrementally, significantly.
We do two things.
We find the value. The Interplay diagnostic is an industry-first methodology that assesses your current sustainability growth potential. It measures exactly where a brand's sustainability value is leaking across sustainability, business and brand – and how to unlock it. The output: a bespoke score, a costed financial opportunity, and a board-ready action plan for growth.
We build the value. Across branded sustainability strategy, brand storytelling and engagement, and AI digital products and services, we turn the diagnostic into delivery – hardwiring sustainability into the brand and business decisions that determine what customers buy and where the next decade of growth comes from.
Get ready to Interplay. For growth and impact.