Communications in the Age of Adoption

A seachange in public opinion regarding climate and the combined efforts of the public and private sectors are strong indications that the Age of Adoption has arrived. It's characterized by the transition from an era of climate tech research and innovation -- and 'Age of Innovation' -- to the world today, in which companies representing every economic sector are furiously adopting those solutions.

In this address by Keith Zakheim, CEO of Antenna Group, we dive into proof points of the Age of Adoption, what they tell us about bottlenecks facing today's regulators, private sector and the public at large, and address what our individual roles are -- as communications, as innovators, as individuals -- to ensure Age of Adoption is the one in which we reach Net Zero.