Enabling Transparency and Traceability: The Have it SUST. Approach
Discover how Have it SUST. helps brands turn sustainability claims into credible, traceable proof—building trust through verified transparency and data-driven accountability
In a world of bold sustainability claims and rising consumer skepticism, traceability is no longer a “nice to have”—it’s a necessity. This session explores how Have it SUST., a purpose-driven fashion-tech platform, is transforming the way brands communicate sustainability by embedding traceability, data, and verified impact into the core of their consumer-facing storytelling.
Designed as an engaging talk with room for Q&A and discussion, the session will unpack how Have it SUST. equips brands with a clear, structured framework to measure and share their sustainability performance. From mapping supply chains to aligning with evolving regulations like the CSRD and Digital Product Passport, we’ll walk through real-world use cases that show how transparency can go beyond compliance to become a competitive advantage.
The discussion will cover:
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Why transparency is broken—and how traceability can fix it
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The gap between consumer expectation and brand communication
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How Have it SUST.'s verification model builds trust
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Working with stakeholders across supply chains and regulations
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Designing with the planet and the consumer in mind
Whether you're a brand looking to demystify your value chain, a designer seeking to source more consciously, or a sustainability leader rethinking how to engage customers—this talk offers actionable insights, honest lessons, and a glimpse into a future where sustainability is verified, not vague.
We’ll also share learnings from building Have it SUST. across Europe, and how embracing transparency as a design and leadership principle can lead to deeper consumer loyalty, innovation, and long-term impact.