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Tim Etherington-Judge

Tim Etherington-Judge

Founder, Avallen Spirits

Tim Etherington-Judge is the founder of Healthy Hospo, co-founder of Avallen Spirits, and co-founder of Lassou.

A hospitality professional with more than twenty-five years’ experience at all levels of the industry - from tourist-spot coffee shop, to chef, award- winning bartender, bar manager and global ambassador for some of the world’s most recognisable spirits brands.

After a severe mental health breakdown in 2016, Tim left Diageo to set up Healthy Hospo, his own not-for-profit company dedicated to building a healthier, happier hospitality industry around the world. His work in changing the conversation around health and wellness in the industry led to him being recognised as the 10th Most Influential Person in the Global Bar Industry in 2019.

In May 2019 Tim followed his lifelong passion for sustainability and co-founded Avallen Spirits with Stephanie Jordan. Seeking to create the most planet positive spirits brand in the world, they launched Avallen Calvados as their product, to great acclaim from both trade and consumers alike. Avallen is a Certified B Corp, 1% For The Planet member and has been recognised with multiple awards including Sustainability Award at the 2021 Drinks Business Green Awards as well as Environmental Impact at the Just Drinks Awards 2021.

During the Covid-19 lockdown in the UK, Tim co-founded e-commerce platform Lassou.com with a focus on providing a platform for independent drinks brands and people who are looking to drink different.

Outside the industry Tim has campaigned hard for environmental issues, volunteered for Greenpeace and FoE on multiple occasions, raised thousands of pounds for charities through cycling and long-distance running, including #Run424242 where he attempted to run 42 marathons in 42 consecutive days to raise money for better mental health in the UK drinks industry.

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