Lars is the Founder & CEO of Ailuna, a sustainability engagement and training app for organisations and individuals, which drives impact and helps build greener habits, one habit at a time. Ailuna was founded in 2019 and has users in more than 50 countries, with the UK being #1. The Ailuna team spans 9 countries. Prior to Ailuna Lars has for more than 25 years been establishing and running US technology startups and mid-stage companies’ operations in the UK & Europe. Outside of work and sustainability, Lars is an avid fisherman, triathlete and ultra-runner.